Sometimes the best place to start campaign development is with a problem. McCurley Integrity Subaru was experiencing slow sales on their Certified Pre-owned inventory. Too many of their customers had no idea what it meant for a vehicle to be Certified Pre-Owned. They didn’t recognize any added value. So we created a spot redefining the concept based on everyday life making it crystal clear that buying 100% Certified is really the only option.
100% Certified
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