Some feel that taking advantage of all that digital media has to offer means ignoring traditional media. They may even insist that no one looks up from their screens anymore. We disagree. Digital and social hold awesome power, but traditional advertising outlets can still draw the masses. In fact, sometimes great traditional advertising can garner you a surprising amount of attention – like this award-winning billboard promoting Lennar’s popular NextGen® The Home Within a Home® product that was designated “Best Billboard.” Sometimes old school is the best school.
